ABOUT FOA

At the heart of my design journey was a desire for perfection, a quest for clothing that would bring my vision to life. In the past, I had my caftans made in Morocco, but time and again they did not match what I had envisioned. That was the moment I decided to start designing them myself.
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At the heart of my design journey was a desire for perfection, a quest for clothing that would bring my vision to life. In the past, I had my caftans made in Morocco, but time and again they did not match what I had envisioned. That was the moment I decided to start designing them myself.
Fourteen years ago, I began my first sewing lessons. Every stitch brought me closer to my goal—not just sewing, but the ability to create. Gradually, I developed the skill not only to craft but to design. My first jellabas became a reality!



The success that followed my first designs gave me wings. My creations, born out of love for my heritage and infused with my own vision, found a place in the hearts of others. With every stitch, not only did my skill grow, but also my desire to go beyond what I had ever thought possible.
The path I walk as a caftan designer is an endless journey of discovery, a voyage full of creative challenges. My story is reflected in every stitch, every hem, and every smile on the face of those who wear my creations. And through that creativity and fulfillment, I continue to grow and cherish my craft.
My First Fashion Show in Rabat: An Unforgettable Ramadan Edition

On Saturday, March 23, 2024, one of the most memorable events of my life took place: my first fashion show in Rabat. It was a beautiful day where I had the opportunity to showcase my exclusive line of jellabas and caftans during a special Ramadan edition. Preparations began early in the morning. The excitement and anticipation were palpable as my team and I put the finishing touches on the garments. The venue was breathtaking—a stunning hotel with lush gardens that provided the perfect backdrop for my collection. As evening fell, the show began. Guests, dressed in their finest Ramadan outfits, gathered around the runway, ready to admire the new collection. The lights dimmed, the music started, and it was time. The first model stepped onto the runway, draped in an elegant jellaba that moved gracefully with every step. Each creation that followed was a celebration of craftsmanship and cultural heritage. The caftans were richly adorned with embroidery and pearls, each piece unique and handcrafted. The colors ranged from soft shades to deep, rich tones, reflecting the diversity of Moroccan culture. The audience was visibly impressed; you could see their admiration in their eyes and feel their excitement as each model walked by. After the final round of applause, I felt an overwhelming sense of fulfillment and pride. This was more than just a fashion show; it was a celebration of months of hard work, creativity, and passion. It was an honor to present my work during such a special time of the year, and I was grateful for the opportunity to be part of this beautiful tradition. The night ended with a warm iftar, where we enjoyed delicious Moroccan dishes and celebrated the successful show together. Conversations continued late into the evening, full of praise for the collection and plans for future collaborations. It was a magical conclusion to a day I will never forget. My first fashion show in Rabat during the Ramadan edition exceeded all my dreams. It was a confirmation of my passion and dedication to fashion and culture, marking the beginning of a promising journey. This experience will always hold a special place in my heart, and I look forward to what the future holds.
FATIHA OULED ALI – CAFTAN DU MAROC

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